With 40 years of trade experience and knowledge, Nouveau Décor provide a professional painting and decorating service. Using the best natural and traditional paints and materials to consistently produce high quality work, they work on old buildings and listed properties. Nouveau Décor took on this new sustainable ethos over five years ago and decided it was time to change their logo and their branding to match their business ethics.
Our first task was to distinguish the main style and objectives that Nouveau Décor wanted to achieve through their new branding. They had previously used a black and gold colour scheme with a fleur de lys to symbolise their creative flair. Ian (of Nouveau Décor) and I decided to change the colour scheme to light pastels and a rich burgundy to reflect the natural and traditional paints that are commonly used in listed properties as this reflects the new direction of his business. Rosie Fossett Illustration drew several logos by hand for Ian to choose a bespoke design. The classic nouveau decor lettering fitted Ian’s business perfectly and highlights the creative and stylish element of the decorating industry. We retained the fleur de lys as Nouveau Décor is well established and it represents the finish and high quality work that Ian produces.
Colours, Fonts & Templates
Nouveau Décor wanted to modernise their website to create an easy and user-friendly experience. With a brand new logo designed, the website was then created to follow suit using the same colours, fonts and style. Ian’s previous website was dark and dated. Our main aim was to brighten and modernise the website to encourage users to explore the blog and case studies. I presented several templates to Ian that suited his brief and explained my thoughts and ideas behind each one, discussing how I would adapt the template to make it fit Nouveau Décor and stand out for his business.
With the template chosen, it was time to choose which content would remain on the new website and which content wasn’t required any more. Several images on the previous website were of low and grainy quality, therefore reducing the overall appeal of the website. They were also irrelevant to Ian’s natural approach, thus we decided to select new images that reflected Nouveau Décor’s sustainable objectives. Specific images were selected to best fit with the new template and colour scheme. We produced a soft and natural colour palette with the logo and website combined to provide readers with an enjoyable experience.
When creating a new website it is important to put yourself in the reader’s shoes and think about why they have come to look at your website. Ian and I discussed the website menus at length to ensure nothing was confusing or repetitive, either for new clients looking at the website to find out more about Nouveau Décor or for existing clients to catch up with his latest news on the blog. In the end we chose five key menu items: Home, About, Case Studies, Blog and Contact. Ian was keen to adapt a minimal approach on the website and direct clients to those items that are important, for example Ian’s case studies show his best work and the input he has into transforming a property.
Since writing several articles for journals and magazines, Ian has always aimed to keep his clients updated with his own blog. His previous blog was dark and text based rather than uplifting and engaging, therefore this was a key area for me to upgrade. Ian and I discussed a change of colour scheme at the start of this project as readers find it harder to read white text on a black background. It was a unanimous vote to create a website and blog with a light background and black text to encourage Ian’s clients to read his blog. In keeping with the rest of the website, I created a visual blog page to display Ian’s posts with the title, featured image and a short except of each post to engage the reader.
Below shows Nouveau Décor’s previous website with the dark themed blog and blog post:
As Ian’s blog is a key feature on his website and one that will be updated regularly, I also suggested that we feature it on the home page. This ‘Latest Blog Posts’ section shows the featured image of the blog post as shown below, and when the mouse hovers over an image the title of the blog post then appears. Here at Hey Up Sunshine we now edit and publish Ian’s blog posts to give him more time focusing on his main line of work while we ensure his blog is up to date.
Direct links to Nouveau Décor’s social media are available on all pages of the website.
Ian wanted to display Nouveau Décor’s connection with specific associations so this was added to the website on various pages.
The previous website had a gallery, portfolio and blog post to showcase the latest images, however this proved to be repetitive and Ian decided to create detailed case studies to showcase his best work and an Instagram account to reveal his latest updates and images. This condensed the website and maintained the minimal approach. The new website features an Instagram banner in the footer which is displayed on every page.
Finally, Ian was keen to show clients his recommended suppliers and products that he uses. A select few of these featured on his ‘About’ page on the previous website. I added on a rolling slider on the home page to give them increased views and a prominent position on the new website.
To view Nouveau Decor’s home page in full please click here.
To view Nouveau Decor’s live website please click here.